Note: The 64-bit version is not recommended even on 64-bit versions of Windows. It does not include support for Avisynth, is often slower, and has had occasional bugs not present in the 32-bit version. Note: The final version of Aegisub to support OS X 10.6 is 3.0.4, which can be found below.
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. Those that drive direct sales).In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions.Keyword research lies at the heart of any marketing campaign, whether it’s a local or an international business. And despite what many business owners may think, keywords are not for search engine optimization only.Keyword research helps a marketer:. Analyze your competition and learn from it ( what is it they are doing that seems to work for them?).
Identify market gaps ( what is missing and where does my opportunity lie?). Understand your customer better ( what is it they are searching for and how can I help them?)Think about keyword research this way:Behind each search query there’s a human being with an actual problem. Whether your (product) page is able to solve that problem well defines how successful your business is.In order for keyword research to be able to provide the required amount of insight, you need to:. Group those keywords by relevancy (Providing a solution to each group). Group those keywords by search intent (What is it your customer is going to do when searching?)Let’s see these two in action! Identify and Group Your Keywords by Relevancy1.1.
Run Your Keyword Research ToolsThe first step of keyword research is running your core term through tools like Spyfu, Majestic, Ahrefs or Wordstream and downloading hundreds of phrases your target customer is typing when searching for solutions, answers and/or products in your niche.1.2. Use More Market & Niche Research ToolsHere’s one problem with traditional keyword research tools: Your competitors use them too.Going a few steps further to better understand your niche is never a bad idea.For example, searching Amazon and picking some ideas there is never a bad idea. Here’s the trick we discussed:Check out the market leaders’ TrustPilot/Feefo. Filter to show 4 and 5 star ones. Copy tonnes of their into a word doc, remove filler words or words like “reviews” and run it through a. Find common adjectives people associate with a positive experience with this sort of service.For example, with mortgages I found it was “quick” and “easy.” So used those in page titles and improved CTR notably.
Different adjectives are used in different services very often(Hat tip to )Another cool idea is to research your niche courses as these offer the best combination of influencer-driven and user generated content. Online learning marketplaces like or allow you to search online courses and instantly see reviews and demand for those.arguably offers more fruitful research opportunities.
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January 2023
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